March 28, 2018
AFP: How Brands Can Use Bespoke Content to Engage Media Audiences
Brands and corporate players are increasingly looking beyond advertising and traditional PR to raise their public profile and enhance their image.
In an age in which opinion and perceptions are driven by digital and social media, companies face a growing need to directly engage audiences to win over hearts and minds.
Agence France-Presse (AFP) is the world’s oldest news agency with more than 180 years of experience and expertise in reporting the news from every continent on earth for discerning media and their audiences.
With video, photo and text news reporters based in 201 bureaus in 151 countries, AFP – through its on-demand content subsidiary AFP-Services – is now leveraging its unparalleled global reach to help brands and companies tell their own stories.
Hear how corporate players use media-style video, photo and text content created especially for them to reach new audiences in a new and compelling way.
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