SME Toolbox: Branding & Brand positioning

    September 26, 2017

    Sydney

    Branding and brand positioning - How to quickly design a brand that matters to your audience

    During this session, Nicolas will demystify what a Brand actually is (beyond a name, a logo and set of colours). After demonstrating the importance of what people say about your brand in a connected world, he will show you how to create consistent and relevant brand assets that fuel great word of mouth. Nicolas will give you some simple tools that will help you and your business define your purpose, values, customer value proposition and signature experiences. These assets will then become the core of how you communicate to your audience, and manage how they think, feel and and what they say about your business or products.

     

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