Interview with Annamaria Varga, Co-Founder of EuroDeli ToYou
Could you tell us about the history of EuroDeli ToYou?
EuroDeli ToYou started as a family endeavour. Both my husband and I are from Europe, and like many Europeans we are nostalgic when it comes to food and the flavours of our childhood. For many years, we have relied on our family back home to send over packages to Australia, but the high cost of postage made it an ongoing burden for them. That’s how the idea of EuroDeli hatched. We started to source authentic European food products with the idea to make them easily available online to the various Europeans communities in Australia. The company is a family partnership, which was launched in October last year at the Good Food & Wine Show. We are now a unique online gourmet food store, a marketplace for authentic European Gourmet Food.
How would you describe the core activity of EuroDeli ToYou?
EuroDeli ToYou started with the Passion Train, an exclusive gourmet food subscription enabling our members to receive a box of delicacies originating from a different country every two months. If you are constantly searching for authentic food that pretty much sums up your childhood, or if you consider yourself “forever nostalgic” after the European flavours, than this subscription is for you! The Passion Train route and the product selection have been designed to satisfy also the Aussie foodies keen to widen their horizon and discover new flavours. You can either indulge yourself or gift a subscription to someone special to treat them all year around with an original gift sent directly to their doorstep.<o:p></o:p>
Our online shop offers gourmet products from various countries, including France, Italy, Greece, Germany, Serbia and Macedonia and all the hampers can be customized according to your personal taste, budget and comes with a gift card with a handwritten message. This is a great way to enjoy your favourite food from the comfort of your own home. We also prepare a whole range of corporate hampers and gift baskets, from the Gourmet Picnic Basket to the Connoisseur Deluxe Hamper. For Corporate Orders we can be contacted on 0404 616 626 or firstname.lastname@example.org.
Can you describe your personal background and your role at EuroDeli ToYou?
I was born in Transylvania from Hungarian parents who were running a B&B close to the Dracula castle. My whole childhood I was surrounded by food, a lot of food and I only realised years later the influence my mum’s cooking had on me. I studied and become an accountant and moved to Australia 15 years ago with my husband. I worked as a Business Manager at the University of Queensland. And after 10 years in this profession, I felt the urge to follow my dream, the desire to be surrounded by good food and to build a community of conscious customers appreciating quality and authentic products.
As co-founder of EuroDeli ToYou, I wear multiple hats. I am in charge of sales, marketing, photography, and customer relationship while my husband Joseph is responsible for the business strategy, planning and the technical aspects of the business.
How do you envisage the future of EuroDeli and how can FACCI help you achieve your objectives?
Beyond the online gourmet shop, my goal is to create a community of passionate foodies who interact and share their recipes with the wider community. I hope to get the French on board with this project and of course the visibility the French-Australian Chamber of Commerce can offer us within the community will be key. On the longer term, we would like to become the most preferred and trusted online marketplace for Europeans living abroad and Australian foodies and travellers alike.
Interview conducted by Claire Dupré & Camille Barbe on 13 November 2015.
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