Interview with Lydie Caillaud, Sales Executives at Seaway Logistics
Could you tell us more about the history of Seaway Logistics?
Seaway Logistics is part of the Seaway Group, which started in 1999 with Seaway Agencies. Co-founded by Peter Wallace and Craig McElvaney, two shipping industry professionals, Seaway Agencies aimed to be a committed, professional and independent shipping agency. Originally representing two shipping lines, the company now represents the interests of 5 major shipping lines locally (Hoegh Autoliners, Marfret, Sofrana, Touax Global Container Solutions and Maersk).
Today the Seaway Group operates from 16 locations across Australia, New Zealand and Fiji, employing 200 people. Beside Seaway Agencies, the group encompasses Seaway Projects (shipping of special loads), Wakefield Transport (rail/road transport from rural Victoria to Melbourne port) and Seaway Logistics (freight forwarding) which is now the most important in terms of turn-over.
Created in the wake of Seaway Agencies, Seaway Logistics offers a one-stop logistics solution for organisations needing international airfreight and seafreight transport. In other words, Seaway Logistics handles the transport by land, air or sea all the way from the seller to the buyer and deals with all customs and quarantine requirements.
How would you concretely describe the activity of Seaway Logistics?
We move everything from a 1kg parcel to a 40,000 metric tonne bulk vessel load. We have people who are experts in rural products, industrial products, ship chartering, warehousing, ship agency port operations, vessel operations, rail operations, road freight and we have 4 in-house fully licenced customs brokers. We are both a freight forwarder and a custom broker offering a complete logistics package. Our offices are located in Sydney, Melbourne, Adelaide, Brisbane, Townsville, Perth and Auckland in New Zealand.
Seaway Logistics is today amongst the 15 biggest freight forwarders in Australia, handling 40,000 containers every year. Our offer of services includes:
In 2014, Seaway Logistics was rewarded the WISA, Wine Industry Supplier of the YearAward for Export. The award was in recognition of Seaway’s efforts in supplying logistics services to the wine industry and most particularly the bulk wine supply chain that involves the carriage of bulk wine in Sunraysia, all the way through to the bottling line in UK.
Can you describe your personal background and your role as Sales Executives within Seaway Logistics?
After finishing my degree in International Trade (BTS Commerce International) in France, I moved to London where I met my husband. Mid-1998 we moved to Brisbane and soon after I started working for an international freight forwarder & customs broker: Intramar Pty Ltd. In my 12th year with Intramar, the company was bought out by Seaway. Within Seaway, I continue to look after the portfolio of clients that I have developed over the last 16 years. I am also responsible for developing new businesses with our overseas agents for export and import transport, negotiating rates with shipping lines and airlines, and ensuring a high level of customer service is provided to all our clients. With 375 international freight forwarders in Brisbane only, this is a very competitive sector where customer service and personal touch are paramount.
How do you envisage the future of your company and how can the French-Australian Chamber help you achieve your objectives?
Seaway is a very dynamic and fast-growing company and our logistics department has increased significantly in the last 3 years. We see this growth continuing over the long term as we continue to offer a highly valued service to our clients. The French-Australian Chamber of Commerce and Industry can help us increase our networking opportunities with importers and exporters through meetings, functions and presentations. We look forward to being an active member of the FACCI and assisting their members in our area of expertise.
Seaway has always been ‘close’ to France from the start. Not only we have two French speaking staff, myself and Philippe Gravier in our Adelaide branch but Seaway Agency started the ro/ro business with Hoegh Autoliners with Renault as our foundation customer. Touax and Marfret, two of our principals are based in Paris and Marseille respectively, and Sofrana has their origins in the New Caledonia. We handle a lot of shipments with France on import and export: great French wine, sporting goods, cosmetic products, automotive parts and we look forward to increase our business with France.
For more information, please consult Seaway Logictics' website: www.seaway.com.au.
Interview conducted by Claire Dupré and Amal Aitoumerri on the 9th of April 2015.
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