Interview with Frank Brown, CEO
Could you please explain what exactly WineVine.tv is about?
WineVine.tv is an online video channel for the global community of people interested in wine, to view, discover and enjoy more about all things wine related. The channel is only 6 months old, but is already probably the most diverse and comprehensive collection of videos in one place dedicated to all aspects of wine enjoyment.
Why did you create this channel? How did you get the idea?
I am not a wine expert, but combining an enthusiastic enjoyment of wine with a background in international TV & video content, using all available technologies, I feel that there is an opportunity to bring people together from all over the world through their collective interest in wine. There are many good websites about wine, but as the media industry already knows, and the wine industry is realising too, the internet is increasingly all about video and there are virtually no destinations about wine online that are led by video content. So I decided to create the first. No doubt many more will come in time, but we are happy to be the first and largest catalyst and early global leader for this innovation.
Could you please explain the international dimension of WineVine.tv and the reason why you recently became a member of the French-Australian Chamber of Commerce?
Most people interested in wine from any one country are also interested in wine from other countries around the world. Although wine consumption is spreading to new countries that have not traditionally been big wine producers or consumers (such as recently China and now with growing interest in other markets such as even India), France and its influence remains at the heart of the wine industry in many ways. The FACCI event in Melbourne, Le Concours des Vins, and the early influence of France on Victorian wines are great examples of both the historic roots and ongoing contemporary relationship between French wine expertise and 'new world' wine countries. It therefore makes a lot of sense for WineVine to be part of the FACCI community, to mutual benefit.
What are your short & long term goals for the company?
Our goals both short and long term are to be the most global, comprehensive and diverse video-led wine media company in the world, to educate, inform and entertain all audiences interested in wine (on a sustainable and profitable business basis, of course).
What are the challenges you are facing at the moment?
As with any early stage business, the key challenges are (1) to grow as quickly as possible the awareness of our existence, both amongst viewers and the wine industry, (2) to grow our viewership audiences and (3) to grow our revenues and resources to reach out further to the world of wine lovers. Our audiences both online and on national free-to-air digital TV in Australia are all growing well, but we would very much appreciate any help that FACCI and its members can offer in any of these regards.
What is the next exciting time/project at WineVine.tv?
We are currently adding more and more content to our channel www.winevine.tv from various key countries including Australia, France, USA, other European countries and soon China. It’s very interesting and exciting to see what winemakers and audiences think from various parts of the globe, both what they have in common and also the differences.
What have you recently enjoyed working on at WineVine.tv?
I love the wine events that we participate in, such as the recent Vino Paradiso & Wine Island events in Sydney, the Napa Valley Festival and FACCI’s Le Concours des Vins in Melbourne, as well as shooting video content on location at wineries for whichever wineries are interested to be seen on WineVine.tv. We already have on the channel video productions from more than 40 wineries in Australia, whether short episodes or longer documentaries. We are even happy to carry content that the wineries produced themselves as long as the production quality is ok, but best of all is for us to produces the videos together with the winery people, place them on our video and TV channels and then amplify their marketing in Australia and other countries like China for the wine industry in general, the wine region specifically and the winery itself individually. In this way we would love to do much more together with help from and to any FACCI members with any kind of interests in wine.
For more information, please consult WineVine.tv's website: www.winevine.tv.
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