On Monday 21th October, the French-Australian Chamber of Commerce and Industry of WA has launched its new agribusiness platform: AusFrench Trade. This platform aims to develop and facilitate the flow of exports and imports of fresh products between Western Australia and France.
For the launch of this platform, we were very pleased to welcome a delegation from NOVOVIANDE, a key player in the distribution of fresh food in France, represented by its founder and CEO Mr Rene Gillet, Eleonore Levy -Managing Director Novoviande Australia and Shamim Babaii – Export Manager Novoviande Australia.
Introducing the Group Novoviande to WA and showcasing the capabilities of WA in producing quality fresh products were the first step for our FACCI to develop a bilateral relationship between France and Western Australia in the agribusiness sector.
During that visit, our FACCI organized the visit of Murdoch University and we would like to thank Dr Kirsty Bayliss for the visit of the Plant Pathology Lab, Prof Chris Hutchison, Prof Lyn Karstadt, Prof Yonqlin Ren who led the visit of Harvest Grain & Biosecurity Lab, and Dr McGilchrist for a presentation on Animal Production. Our guests were impressed by the quality of the products and most of all by the important innovations and studies Murdoch University is currently working on focussing on the field of fresh products, such as grains, fruits or meat. We believe that strong synergies will be created between Novoviande and Murdoch University.
We concluded our mission in hosting a Business Seminar in order to introduce the Group Novoviande to the State Governement and to showcase the capabilities of WA in the production of quality fresh products.
We were delighted to have as our special guests speakers John Shute, Country Manager, Europe, Middle East & Africa, International Trade & Investment, Resources & Industry Development from the Department of State Development and Rob Delane, Special Adviser for Agribusiness Expansion at the Department of State Development, Dr Peter McGilchrist and Sarah Bonny from Murdoch University and introducing René Gillet and Eleonore Levy from Novoviande France and Australia as a business case for our platform.
Mr John Shute and Mr Delane have highlighted the capabilities of WA to product premium food and to export it but have also noticed that Australian people are appealed by French food.
Dr McGilchrist has underlined the importance of the different regulations and standards on the meat market in Australia and France whilst Mrs Bonny from Murdoch University also noted that intrinsic and extrinsic meat quality are keys factor for the consumer on the French Market.
To cope with that trend, Mr Gillet has explained how he has modified his strategy in the past few years to focus on premium products and developed with Mrs Levy innovations to protect the meat taste properties. Selling in France Australian meat is an aspect of that strategy and Mr Gillet and Mrs Levy wish to develop the imports of premium Australian fresh meat for Novoviande.
We realise that the next step to accomplish a profitable partnership in the meat export is to focus on the implementation of the EU regulations in the WA’s abattoirs and we strongly hope that with our partnership with Murdoch University and the Department of State Development of WA, we will achieve this positive outcome.
The importance to showcase WA in Europe as a producer of quality fresh products could become a reality and the FACCI WA will be proud to be instrumental in the development of exportation of fresh products from WA to France.
It is also important that our WA innovations are showcased to an international market expecting to attract a commercialisation on a larger scale.
We would like to thank Ernst & Young for sponsoring that event.
Find more pictures of the event HERE.
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