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L’Oréal enters a 50-year exclusive worldwide beauty licence with Kering for the Gucci brand

L’Oréal will manage Gucci Beauty worldwide under a 50-year licence from 1 July 2027, subject to regulatory approval.

Following Kering's announcement of the early termination of the Gucci Beauty licence with Coty, and pursuant to the terms of the agreement signed on 19 October 2025 between Kering and L’Oréal, L’Oréal announces that it has entered into a 50-year exclusive licence agreement for the creation, development and distribution of fragrances and beauty products for the Guccibrand. 

The new licence will take effect on 1 July, 2027, subject to regulatory approvals, at which point L’Oréal will assume responsibility for the development and management of Gucci Beauty activities worldwide. 

Until that date, Kering and L’Oréal will work together, within a specific framework, to manage the transition, maintain business continuity and support the brand's ongoing operations.

A new stage in the Kering–L’Oréal partnership

Nicolas Hieronimus, CEO of L'Oréal, said:

“I am truly excited by the opportunity to welcome Gucci Beauty within the L’Oréal roster of brands with one year anticipation. It is the start of a 50-year journey, a significant additional growth engine for L’Oréal and new milestone in our partnership with KERING.”

Gucci Beauty joins L’Oréal Luxe

Cyril Chapuy, President, L’Oréal Luxe, said:

“Welcoming Gucci Beauty into L’Oréal Luxe is an honor and a perfect strategic fit. Gucci is a cultural powerhouse that has rewritten the rules of modern luxury with its mix of rich heritage and its highly singular, fashion-forward vision. The arrival of this iconic brand adds a unique, highly complementary creative energy to our portfolio. By fusing Gucci’s radical edge with our world-class engine, we are set to build a new multi-billion-euro house."

Source: L’Oréal Group