ONLINE | "UNBLINKERED" - Rachel Audige's New Book for only $25*

Unblikered Book Cover

The quirky biases that get in the way of creative thinking…and how to bust them.

"If you have ever driven a car that pulls slightly to the left, or slightly to the right, you have experienced the real-life effects of bias. While hardly noticeable in the moment, the effects of bias compound over time and unless you counteract them deliberately, they pose a very real risk of leaving you parked upside down in a ditch.

The cognitive biases described in this book work in a rather similar way. They pull our thinking slightly to the left, or slightly to the right, and just like the wayward steering, can derail our projects, productivity or product development efforts if left unmitigated.

In UNBLINKERED, Rachel takes us on a journey through the most important cognitive biases collected from her professional practice and explains how to spot them and counter-steer when you start to feel their pull. She also provides a way for us to reflect on our own specific biases and how they might be influencing our thinking.

As a master practitioner of inventive thinking, Rachel draws on a rich body of experience that allows her to illustrate our journey with real examples of both failures and triumphs from all four corners of the world.

If you have an interest in product development, customer experience management or innovation, sit back and enjoy as her stories draw back the curtain on the sometimes strange and invariably fascinating world of how our own minds trick us into seeing things that aren’t necessarily what they seem to be.”


The French adaptation is called ‘INNOVER SANS OEILLERES : Les biais bizarres qui brident la pensée creative et comment les dompter’
Available in January 2024.

*Exclusive to FACCI Members.

To benefit from the offer, please sign in on the private area of FACCI website.

Contact: rachel(@)

Phone: +61 403 527 455

Valid until: 31/03/2024


Share this page Share on FacebookShare on TwitterShare on Linkedin

Stay informed

Subscribe to our newsletter!


Join our network