Companies news Mode - Luxe
OnTheList Opened Its First Seoul Showroom in Cheongdam
OnTheList opened its first Showroom in Seoul on September 8, marking its fifth showroom worldwide after Hong Kong, Singapore, Shanghai, Beijing.
OnTheList, a luxury flash-sale platform, opened its first showroom in Seoul’s Cheongdam district on September 8.
Since launching its Korean branch in 2022, OnTheList has partnered with over 100 brands and official distributors to offer members-only flash sales through a variety of formats, including online sales and offline pop-ups. As its Korean business has grown, OnTheList is opening its first showroom in Korea, located in Seoul — located on the B2 level of the Shinyoung Building near Cheongdam Station in Gangnam-gu, Seoul. The new space will provide a dedicated environment for ongoing collaborations, expanding its offline model beyond pop-ups.
For the opening of the Seoul Showroom, OnTheList will hold an omnichannel "Luxury Kids" flash sale connecting its offline and online channels. The offline sale will run at the showroom from September 8 to 10, followed by an online sale from September 11 to 15.
Showroom Format and Operations
Following the opening of the Seoul Showroom, OnTheList plans to expand its offline collaborations across more brands and categories, while continuing to offer omnichannel flash sales and scales tailored to each brand and event.
The showroom is designed to offer more than a retail space for discounted products, providing customers with a place to discover and experience a curated selection of brands at discounted prices. Combining OnTheList’s flash-sale experience, built around discounted pricing and membership, with the advantages of a permanent physical space where customers can see and explore products firsthand, the showroom will offer a shopping experience combining online and physical retail.
The showroom features a modern, minimalist interior designed with flexibility in mind, allowing the space to be adapted to suit different brands and event formats. It also features security features, enabling brands to showcase their products safely while supporting the stable operation of various flash sales and offline programs.
OnTheList’s Development in Asia
Delphine Lefay, CEO of OnTheList, said:
“The Seoul Showroom is OnTheList’s fifth showroom globally and represents an important milestone for OnTheList global growth. As we open our first showroom in Korea, one of our fastest-growing markets, we look forward to introducing a diverse range of brands and flash sales tailored to the characteristics and needs of the Korean market, while continuing to develop the distinctive shopping experience that OnTheList offers. As a women entrepreneur, I am very proud of our Korean team that made this project live”.
