COVID-19  •  Companies news

Six e-commerce responses to COVID-19 by acidgreen

Discover six success stories of the Full Service Digital Commerce Agency acidgreen in response to COVID-19.

During those challenging times, Acidgreen has been working very closely with their clients to consider ways they can digitally transform their ecommerce offering and improve their service.

Discover 6 success stories acidgreen has been working on in response to the COVID-19 situation:

 

PETBARN

  • The problem: Petbarn wanted to provide a delivery service for customers in self isolation and to encourage customers to #stayhome. Customers wanting same day delivery due to lockdown.
  • The solution: The addition of a Same Day Delivery service using Uber Direct, an on-demand booking platform for rapid delivery to customers for $9.95.
  • The results: The test pilot performed in Melbourne has been a huge success with the company now looking to roll out the Same Day Delivery service nationally.

 

CAMILLA

  • The problem: Facing store closures and drop in online sales due to health and financial crisis.
  • The solution: Dedicated Online Warehouse Sale website to boost sales leading up to May.
  • The results: Use the existing iPaas connecting Netsuite to Shopify minimising the integration requirements, and speeding time to market. Website up and operational within 2-weeks.

 

 

FLOWER POWER

  • The problem:  Flower Power has received a significant increase in interest for online orders during Covid-19.
  • The solution: To update the brochure website to include a checkout for online orders with Home Delivery and Click + Collect options.
  • The results:  This feature is scheduled to go live in May.

 

NICK SCALI

  • The problem: Nick Scali’s business model utilised their websites for information and lead generation purposes only so the vast majority of products are sold in-store only. This business model wasn’t viable during Covid-19 lockdowns and management was forced to shut all stores.
  • The solution: Integrate new pricing rules and online purchase process (call-to-order)
  • The results:  These features have been released for the Australian website with New Zealand website to follow shortly. With all stores shut down, 100% of sales revenue is being attributed to the online channel.

 

GODFREYS

  • The problem: Due to Covid restrictions most of Godfreys stores across AU and NZ were forced to close. Godfreys usual marketing strategy is to drive customers in store rather than to the website.
  • The solution: A pivot to Google Shopping. acidgreen's replaced Godfreys SEM Agency partner, took control of the shopping feed.
  • The results: Increased online revenue by over 100% and ROI by 150%

 

Sukin Natural

  • The problem: With its retail customers (supermarkets, chemists and beauty retailers) facing closure, and at the same time massive spike in demand for hand sanitiser due to the health crisis, Sukin needed to satisfy customer demand - and quickly!
  • The solution: Update website messaging to help customers understand the delivery times and purchase limits. Custom Shopfiy checkout to restrict sales to two bottles of selected products per purchase.
  • The results: Updated website messaging and functionality within 2-weeks and saw 800%+ increase in sales.

 

 


Source: acidgreen

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