Vanessa LiellGroup CEO, Herd MSL

Vanessa Liell leads Herd MSL and its more than 75 talented communications professionals. Herd MSL is one of Australia’s largest integrated public relations agencies and part of Publicis Australia.

Vanessa provides senior counsel for clients ranging from leading local and international brands to innovative challengers, and complex corporate and government strategies and campaigns.

A recognised industry leader, Vanessa’s career spans over 20 years of corporate, consumer and integrated communications experience in Australia and internationally as well as qualifications in business management.

Under her leadership, Herd has achieved sustained growth, expansion across technology, telecommunication, corporate, government and consumer sectors, an industry leading consultant retention rate and global award wins. 
This includes: Cannes PR Silver Lion; Holmes Report’s Australian Agency of the Year; PRIA’s Consultancy of the Year & Global Top 250. Vanessa was 2016 winner of B&T’s PR Women in Media Award and is a Fellow of the Public Relations Institute of Australia.

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