VIC | Business of Fashion: Heritage and Modernity

In recent years, historical fashion houses have been relaunched with great success.

Presented as part of the Virgin Australia Melbourne Fashion Festival’s Ideas Program, the Business of Fashion: Heritage and Modernity will discuss the heritage-creativity interplay in the highly competitive context of the fashion and luxury industry.

Drawing inspiration from their own history, while looking at the future, these houses have turned their cultural heritage into a competitive tool for brand identity.

How does a heritage brand remain relevant to Millennials whose tastes and habits are unique amongst generations?

How does a young brand weave its story and create a sense of history when there are no archives to draw from?

The Business of Fashion: Heritage and Modernity will discuss the heritage-creativity interplay in the highly competitive context of the fashion and luxury industry.

Speaker(s)

Jennifer SparkFounder & Managing Director, Spark Communication (MC)

4 March 2019 • 5:00 pm

Delphine GeninFashion designer and creative director, DELPHINE GENIN label

5 March 2019 • 5:00 pm

Saskia FairfullFounder, the Independant Fashion Advisory Board (IFAB)

4 March 2019 • 5:00 pm

In partnership with

Event Location