MELBOURNE Conference & Seminar VIC  •  Retail & Consumer Goods

VIC | Psychology of Fashion: Looking good to Feel good

@ International Chamber House, Level 5, 121 Exhibition Street, 3000, Melbourne, Australia
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Price: FACCI Members: $50
General Admission: $80

(prices include GST and Humanitix booking fees)


Event ended.

The VIC Chapter is delighted to invite you to a talk on the Psychology of Fashion: Looking good to Feel good at the International Chamber House.

The French-Australian Chamber of Commerce & Industry Victoria Chapter, in partnership with the PayPal Melbourne Fashion Festival is delighted to invite you to its 'Psychology of Fashion: Looking Good to Feel Good' event, on Tuesday 8 March 2022 from 5:30pm to 8pm.

We will discuss how the pandemic has put an emphasis on not just physical comfort but also on the psychological facets of dressing with consideration for comfort.

Studies have shown that when we dress comfortably, and feel comfortable in our own skin, our ability to acquire knowledge and understanding is increased.

The clothes we wear allow us to imagine and reflect the person we want to be now, the person we want to be in the future and the person we fear we will be.

The eminent speakers of the Psychology of Fashion: Looking Good to Feel Good will discuss the interplay between psychology and fashion in a post-COVID environment:

Cocktails and nibbles will be provided during the event.

his event is sponsored by Hoptech, a consultancy providing business solutions to retailers by leveraging on their data. Hoptech managed services for Kering, the second global luxury fashion group, that includes brands like Gucci, Saint Laurent and Bottega Veneta. Hoptech helps retailers harness data analytics to predict buying trends, anticipate customers behaviours to improve revenues/sales.



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