Communication - Press

Tefal renews partnership with Justine Schofield

Groupe SEB have renewed their partnership with Justine Schofield for the fifth consecutive year in 2021.

The long-term partnership began in 2017 with Justine representing Tefal as a Brand Ambassador with exclusivity in Small Kitchen Appliances and Cookware. The partnership is greatly valued by the entire team at Groupe SEB and has been wonderfully beneficial for all involved.

“At Tefal, what we love about Justine is her down to earth approach to cooking and her willingness to help Australians become more confident in their everyday cooking, while enjoying the entire process.” Marine Pestel, Marketing Director of Groupe SEB 

Pestel goes on to explain, “We also have a great cultural fit with Justine. Her heritage is half French, half Australian, and she grew up seeing her mum cooking with Tefal products. For Tefal we found that it was the perfect opportunity to give our own French heritage an Aussie twist.” 

When asked about the partnership, Justine Schofield says, “I am so thrilled to be a part of the Tefal family again for 2021. As Tefal’s ambassador for the last five years our partnership has allowed us to reach home cooks across Australia, inspiring them to create amazing meals in their kitchens using my favourite kitchen appliances and cookware. This year is going to be huge with a few really exciting new products launching and lots of delicious new recipes I’m currently developing for the Tefal community.”

Source: Tefal