Companies news • Corporate social responsibility
FACCI members go good: Franck Provost & OnTheList partner with Tap4Change
Two FACCI members have joined Australian donation platform Tap4Change, backing causes they believe in and thanking every donor with reward in return.
Something is shifting in how businesses support charities.
Two FACCI active members, Franck Provost Paris and OnTheList, have independently chosen to join Tap4Change. This Sydney-based platform founded by a French entrepreneur rethink how brands and charities connect. The model is simple: people donate directly to a cause they care about, and the partnering brand finds its own way to say thank you.
Tibo Roumagoux, Founder of Tap4Change, said:
“89% of businesses are doing impact in Australia - investing $5B a year in community initiatives - and all they get in return is a logo on a charity website. No ROI, no link to sales. Tap4Change changes that and gives your impact initiative measurable growth results: it's a world premiere initiative for Brands and Charities, turning donors into customers, and vice versa. A true win-win model”.
Hairstyling with conscience
Franck Provost Paris has chosen Australian wildlife charity People for Nature as its Tap4Change partner – an organisation that works to reconnect Australians with the wildlife on their doorstep, at a time when that connection has never mattered more. By donating $15 or more, you get a $30 voucher for your next hairstyling*.
“We love the idea of giving back while making people feel good. With Tap4Change, our clients can support great causes and enjoy a little self-care at the same time. It’s a partnership that makes sense for us, and one we’re proud to support.”
Jean-Francois Carré, Head of Franchise Partnerships, Franck Provost Australia
E-commerce in service of community
OnTheList, the members-only platform for exclusive sales and experiences, has joined Tap4Change with a choice that reflects the breadth of its community. Donate $15 or more to either of two supported charities via the OnTheList page, and receive one free month of OnTheList Premium, normally a paid subscription unlocking the platform's most exclusive access.
The first cause, Ocean Lovers Alliance, campaigns to protect Australia's marine environments. All your donations to Ocean Lovers Alliance will be matched thanks to a generous donor – doubling your impact before the voucher even arrives.
The second cause, Dress for Success NSW & ACT, empowers women by providing free professional styling and attire for job interviews and new employment, alongside coaching and virtual styling programmes. In 2024 alone, the organisation supported over 3,000 women into employment across New South Wales, a quiet but transformative force in the lives of women rebuilding their futures.
“We are proud to partner with the innovative Australian startup Tap4Change. Sustainability is a core pillar of OnTheList's values, and we are delighted to provide our members with the opportunity to make a meaningful impact within their local communities.”
Alexis Fredet, General Manager, OnTheList Australia
The Koala with a blond wig
To bring the partnership to life, Sydney for-purpose creative agency All Good Collective devised a campaign as warm as it is disarming: a koala, unmistakably Australian, wearing a perfectly styled blond wig. It's an image that refuses to lecture choosing instead to invite, with a smile, the kind of people who believe looking good and doing good are entirely compatible.
Both offers and many more are live now on Tap4Change. All it takes is $15.
*Min spend and exclusions apply.
Source: Tap4Change
