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Labelium Group rebrands to Cosmo5
Labelium Group unveils a global strategic repositioning focused on future-first marketing, delivering AI-driven solutions for brands.
Labelium Group, the global marketing group, announces its rebranding to Cosmo5, unveiling a strategic repositioning and shared identity that reflects the Group’s evolution and vision for the future.
Founded in 2001 in Paris, France, under the leadership of President and CEO Stéphane Levy, Labelium Group has expanded its presence and expertise globally by bringing together leaders across digital, media, and marketing. Today, the business officially becomes Cosmo5, marking its growth in capability, and evolution into a provider of end-to-end client solutions at a global scale.
Operating across 18 countries on four continents, Cosmo5 harnesses the power of five interconnected core capabilities – Media, Commerce, Creative, Data, and Technology. While each capability functions independently, their interconnection enables bespoke solutions that address complex client challenges.
Stéphane Levy, President and CEO of Cosmo5, said:
“The Labelium Group was often seen as complex, partly because the name referred both to the original agency and the entire group. With Cosmo5, we aim to bring greater clarity and make our offering easier to understand: clients can now collaborate either directly with our specialist brands or via the integrated solutions of the group brand.”
In tandem with the rebrand, Cosmo5 introduces a new positioning: future-first marketing for the new era of intelligence. This philosophy emphasises not merely reacting to change but also building ahead and shaping it. It embodies a commitment to combining Artificial Intelligence with Operational, Emotional, Ethical, and Strategic Intelligence, ensuring brands and businesses are prepared to thrive in a rapidly evolving landscape.
Born as a search agency, Cosmo5 has digital DNA at its core, working with algorithms since day one. They are at the heart of every strategy, in a world where B2C increasingly means B2A-to-C — where algorithms shape the first interaction before human contact even begins.
Stéphane Levy added:
“In just a few years, we’ve shifted from a pure B2C model to B2A-to-C: the first touchpoint is no longer with the consumer, but with an algorithm. The new challenges of intelligence can be expressed in five dimensions: Artificial, Operational, Emotional, Ethical, and Strategic. We are uniquely equipped to address these — we’ve been mastering them for 25 years.”
With more than €150 million in revenue and nearly €2 billion in annual media budgets, the Cosmo5 growth strategy combines internal development with targeted acquisitions, enabling controlled growth of 10–15% annually.
Active on four continents, Cosmo5 continues to strengthen its hubs in North America, APAC, and Europe, while developing new capabilities to meet the emerging needs of brands.
Cosmo5 is now live globally and will operate under its new identity across all offices, client communications, and digital platforms.
Source: Cosmo5
