Communication - Press
An added $60m of funding to the Export Market Development Grant scheme
The EMDG scheme is an Australian Government financial assistance program, which is administered by Austrade.
The EMDG aims to encourage Australian businesses to develop and/or expand their international presence by providing funding. Recently, the Federal Government announced an increase in funding for the EMDG scheme. Funding for the scheme will increase by $60 million over three years from 2019–20.
The benefits of the EMDG scheme include reimbursements of up to 50% of eligible export promotional expenses with a potential maximum reimbursement of up to $150,000. This is provided that the total eligible expenditure incurred is at least $15,000.
Promotional activities supported by the EMDG ?
- Overseas representation
- IP registration and related insurance
- Marketing consultants
- Trade fairs, seminars, In-store promotions
- Marketing visits
- Promotional literature and advertising
Eligibility requirements for EMDG
An Australian entity who has carried out eligible export promotion activity/activities during the year, may apply for the EMDG. To be eligible, the entities must satisfy the following criteria:
- An income of no more than $50 million within the financial year when the expenses were occurred;
- Incurred a minimum of $15,000 of eligible export expenses. Where applicants are applying for the first time, they may combine two years’ worth of eligible expenses; and
- Must ‘own’ the product being promoted (principle status for the export business).
The business’ applying must have promoted a product for export and it must be one of the following:
- A good made in Australia; or a good made outside Australia where Australia will derive a significant net benefit from its sale overseas;
- All services except those specified as ineligible in the EMDG regulations;
- A tourism service;
- A conference or event held in Australia;
- An intellectual property right that mainly resulted from work done in Australia;
- A trademark that was owned, assigned or first used in Australia; and
- A know-how that mainly resulted from work done in Australia
For further information, please see the full press release issued by our Patron member Pitcher Partners.
Source: https://www.facci.com.au/fileadmin/australie/Documents/PDFs/Press_Release/EDGM_Flyer.pdf
