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Creating a Group Lead-Generating Digital Ecosystem: A TOAST / Strategic Brand Agency Case Study

In today’s digital landscape, a fragmented or inconsistent online presence can be a major roadblock to growth for a group.

TOAST / Strategic Brand Agency developed a digital framework for Rethink Group, that enhanced the group’s online presence while improving the performance of each individual vertical.

By combining strategic brand thinking, clear UVP execution, and effective UX/UI design, businesses can unlock their digital potential. This approach is applied across various sectors to help companies create digital experiences that drive measurable results and foster long-term growth.

The challenge? Rethink Group Unity with Vertical Digital Footprints

TOAST / Strategic Brand Agency created a cohesive multi-brand ecosystem by tailoring the group brand picture to each business, aligning it with sector goals while maintaining brand consistency. They established a unified design, developed flexible templates, and enabled seamless cross-navigation between brands. This approach enhanced user experience and optimised conversions across all businesses.

For Rethink,  TOAST / Strategic Brand Agency applied this transformation across various companies within the group, including Rethink Investing, which simplified property investment education, and Rethink Financing, which connected clients to tailored financial solutions. Other initiatives, such as Rethink Commercial Education, Property Lawyers, Residential, Property Insurance, and Renewables, each focused on their markets with bespoke digital strategies.

Here’s how they did it, in three steps:

• Establishing the brand picture of the group: Before designing any digital experience, TOAST / Strategic Brand Agency began with strategic research to define the brand picture, including competitor analysis, stakeholder interviews, and a collaborative workshop. This approach helped unify the group while allowing each vertical to maintain its distinct identity and focus.
• Building a strategic UX/UI: TOAST / Strategic Brand Agency focused on enhancing UX and UI across the digital ecosystem by interviewing business line management to build a narrative that aligned with each vertical’s goals. They developed tailored content strategies, streamlined decision-making flows, and created specific CTAs to optimise conversions and support each vertical’s objectives.
• Supporting user experience through digital design: Using research insights, TOAST / Strategic Brand Agency crafted designs that were functional and aligned with the brand’s goals. They focused on mobile-first design, visual consistency, user-centred functionality, speed optimisation, and seamless integrations to enhance user experience and operational efficiency.

The Result: A Digital Ecosystem Designed for Growth

Each business unit now has a more refined digital identity, while the group benefits from a unified brand experience that enhances engagement and supports lead generation.

Source: TOAST / Strategic Brand Agency