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New Tourist Destination Strategy for the City of Rockingham

City of Rockingham Mayor Barry Sammels said the strategy would play a central role in boosting tourism across Rockingham.

The Tourist Destination Strategy sets out the City’s strategic priorities and direction for marketing Rockingham to tourists. The key objective of the strategy is to effectively and measurably promote the Rockingham region as a premium coastal destination in Western Australia.

The new strategy identifies and prioritises five key strategic elements to actively pursuing tourism: 

  1. Destination marketing (targeting eco and adventure tourism)
  2. Visitor servicing (face-to-face and digital)
  3. Coastal development and activation
  4. Events activation (entertainment destination)
  5. Mid-tier MICE attraction (meetings, incentives, conferences and events)

“Rockingham is the place where the coast comes to life and the Tourist Destination Strategy gives the City a robust plan of action to make Rockingham one of WA’s premium coastal destinations,” Mayor Sammels said. 

“We are fortunate to live in a community that is rich with amazing environmental assets including stunning wildlife, breathtaking coastline and exciting ecoadventures."

Read the Tourist Destination Strategy


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