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SCD Advisory, sell-side adviser to Aodigy on their sale to Capgemini

SCD Advisory gave financial and strategic support to this cross-border deal.

Our Patron member Capgemini has announced the acquisition of Aodigy Asia Pacific Pte Limited, a Singapore-based company, specializing in digital transformation on the Salesforce platform. This sale has been facilitated by SCD Advisory, an independent Australian corporate advisory and M&A boutique.

The deal further strengthens Capgemini’s ability to deliver end-to-end digital transformation at scale across the region.

Companies and public sector departments are looking for ways to deliver exceptional personalized experiences while continuously reinventing their businesses and offerings,” said Olaf Pietschner, CEO of APAC at Capgemini and member of the Group Executive Committee.

We are responding to this client demand by creating one of the region’s largest and most awarded customer experience teams specializing in the Salesforce ecosystem."

Aodigy Asia Pacific currently offers a full suite of Salesforce ecosystem customer engagement solutions, including sales optimization, customer interaction, cloud migration and business process automation, through its operations in Singapore and Vietnam.

Our expertise and insight in customer relationship management, business and technology are a strong fit with Capgemini’s digital transformation capabilities,” said Tjioe Yeow Chong, Co-Founder and Partner of Aodigy Asia Pacific.

Joining Capgemini means we will be able to offer new career opportunities for our highly skilled people and provide our clients in Singapore and Vietnam with access to the scale and breadth of Capgemini’s world-class end-to-end business solutions.”

This acquisition is Capgemini’s fifth in Asia Pacific over the past 24 months and supports its vision to deliver sustainable business value to clients across the region with market-leading digital, data and cloud services.

Regarding SCD Advisory’s role, YC Tijoe and Joseph Tey, Co-Founders, Aodigy, commented:

 “We are thankful to Pierre and his team, for their financial and strategic support on this cross-border deal. We are pleased to have found the right home for Aodigy and our staff. Appointing SCD Advisory as our exclusive M&A advisor helped to accelerate the process, despite working under 100% remote conditions!”

 Pierre Briand, Founder, SCD Advisory added:

We were pleased to support Aodigy in this global transaction, involving parties across three continents! Aodigy is a leading Asia-based CRM consultancy, providing expert advisory and implementation services in the Salesforce ecosystem. We wish Tijoe and Joseph great success with continuing their growth strategy as part of Capgemini.”

Source: SCD Advisory

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