Event report

VIC | Business of Fashion: Heritage and Modernity

Our Retail & Luxury industry event presented as part of the Virgin Australia Melbourne Fashion Festival’s Ideas Program, the Business of Fashion: Heritage and Modernity discussed the heritage-creativity interplay in the highly competitive context of the fashion and luxury industry.

Delphine and Saskia shared their experience and discussed the challenges the fashion industry is facing nowadays and how to use new technologies to make your business thrive.

Thank you Virgin Australia Melbourne Fashion Festival for giving us the opportunity to be part of the program. Many thanks to our Patron member, Randstad Australia, for hosting this event and thanks to all our guest for making this event such a success.


Thank you to our MC and speakers


Jennifer Spark

Founder & Managing Director at SPARK COMMUNICATION

With a career in China spanning two decades and across multiple industries, Jennifer has a genuine passion and curiosity for the Chinese culture and language. Jennifer spent five years intensively studying Chinese language, culture and media including two years in Chinese universities.

Spark Communication was founded in 2014 to assist Chinese and Australian businesses create and manage marketing and public relations campaigns. Brands she has supported include China Southern Airlines, Sweven Estate, Cartier, Burberry, Leica Cameras, Trivett Bespoke, Birkenhead Point Outlets, Victor Churchill and Royale Limousines.

Saskia Fairfull

Founder of the Independant Fashion Advisory Board (IFAB)

A rebel in fashion, Saskia is the founder of global fashion tech community - IFAB. On a mission to bring the fashion and tech industries together, she works with startups and challenger brands to clearly define their position and unique offering in market. A rogue blonde streak in her hair, a love for sneakers, and bold colours, Saskia has a unique style and she helps others find theirs. An experienced marketing professional with a masterful angle on brand. The Midas touch with communications, social media, events, and community management. Saskia empowers people to harness new and emerging technologies in fashion.

Delphine Genin

Fashion designer and creative director of DELPHINE GENIN label

Both determined and talented, running a successful atelier has always been her life’s ambition. An innate perfectionism, and loyalty to her training at the prestigious L’Ecole Lesage, a subsidiary of Chanel, has provided Delphine the great privilege of being further mentored by world-renowned Haute Couture professionals. Her time with legendary artisans such as Dominique Pillard, who collaborates with luminaries like Jean Paul Gaultier, has granted Delphine the opportunity to really cultivate the artistry of traditional embellishments. She respects and embraces heritage while adapting to modern audiences.

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