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The NSW Government has released the NSW Trade and Investment Strategy 2035

20 May 2025

The Strategy is anchored in the NSW Industry Policy, which sets the overarching environment for action and prioritises trade and investment efforts.

NSW has a globally connected and investment-ready economy, well positioned to seize new opportunities in a rapidly changing world. As industries transform and global markets shift, NSW must diversify its economy through trade partnerships and by attracting strategic investment to drive long-term prosperity.

The objectives of the NSW Trade and Investment Strategy 2035 are to drive changes which will improve the state’s productivity, economic complexity, and resilience by leveraging its strengths to capitalise on new and emerging opportunities for businesses, investors and communities.

The Strategy is anchored in the NSW Industry Policy, which sets the overarching environment for action and prioritises trade and investment efforts aligned with the NSW Government’s three key missions, which are to:

ensure secure and affordable housing for NSW residents
support the net zero and energy transition
build a stronger local manufacturing industry.

NSW’s trade profile presents opportunities to strengthen connections, drive growth and diversify export products and export markets.

In 2023–24, nearly 45% of merchandise exports went to NSW’s top three trading partners, led by Japan and China. Coal remained the state’s leading export, accounting for 23% of total export value, while more than 40% of total export value was concentrated in the state’s top three products.

To ensure long-term resilience and reduce reliance on a narrow export base, it is essential to diversify products and markets. The new strategy provides a clear path towards a more productive and resilient economy focused on the following outcomes by 2035: 

• Increase NSW exports by $100 billion to $245 billion by 2035

• Increase the diversity of NSW’s export markets 

• Increase the diversity of NSW’s export products 

• Support 10,000 businesses over 10 years to grow and export into new markets 

• Support the creation of 30,000 direct full time equivalent jobs through NSW Government investment attraction activities  

• Attract $25 billion in investment to NSW, with $17.5 billion into the Industry Policy Missions

Source: Investment NSW